The songwriters themselves frame “Dynamite” as a bop for the pandemic. “Dynamite” is a collection of disjointed clichés that are trolling Americans Let us consider the most popular song in America right now. These are marks of distinction that feel long overdue for BTS.īut the fact that it happened because of this song in particular - well. To be clear: It’s absolutely amazing that the runaway success of “Dynamite” made all of this happened. Then The Tonight Show dedicated an entire week to showcasing its artistry. Then they released a record-breaking (and marvelous) Tiny Desk concert.
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With this final obstacle cleared, in part thanks to fans who worked their asses off to stream and download the song obsessively, BTS finally got their coveted #1. And lo and behold, the moment they released that English-language song, “Dynamite,” the band suddenly got extensive radio play - over 1,500 plays around the country on its first day of release. Missing the mark with “On” seems to be the point at which the band capitulated on its longstanding rule about recording songs in Korean. They released a song that was, for the first time ever, entirely in English. So BTS did what they said they’d never do: they changed tactics. the industry’s tactics just confirms every suspicion i had- ki⁷ #BE September 27, 2020 we debuted in the top4 even though we didn’t have 1% of the organisation we had for dynamite.
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It was all great - and none of it was enough.īts had the potential to go #1 on hot100 during ON era had it not been blacklisted by radios with millions of views deleted. For that single, BigHit brought out a literal brass band, produced two separate music videos and a dance video, dropped a radio edit featuring Sia, and shut down Grand Central Station for a fantastic taped performance on The Tonight Show.
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In retrospect, “On” really feels like a last-ditch, full-out effort to break that barrier once and for all.
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“If we sing suddenly in full English, and change all these other things, then that’s not BTS.” “We don’t want to change our identity or our genuineness to get the number one,” the band’s leader RM told Time last year. Prior to “On,” the band was always extremely vocal about its dream of attaining chart dominance without sacrificing its identity by singing in English. Breaking into the Hot 100 Top 5 at all was a major and important milestone, but the band’s longtime goal was to reach #1 on the Billboard Hot 100. So it changed tactics.īecause not enough radio stations had begun to budge on their xenophobic discrimination, “On” was only able to reach #4 back in March. That’s a lot of weeks to be, as one fan put it, “the biggest group in the world with the worst radio play.” BTS hit a xenophobic wall. That’s almost four years at the top of the chart. Keep in mind that as I write this, BTS is just shy of spending 200 weeks straight at #1 on the Social 50 chart, Billboard’s metric for the musical artists with the highest social media engagement. This explanation - blatant, petty American xenophobia - is the main reason that BTS’s previous big singles, from its harder stuff like “ Mic Drop” to summery, chill bops like “ DNA” and “ Boy With Luv,” never managed to really get off the ground in the U.S., despite having essentially conquered the internet and streaming sales. BTS got closer than anyone - but it still wasn’t enough.īTS just landed an unprecedented spot on the Hot 100 - with virtually no radio play K-pop has long struggled to win mainstream American acceptance.
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And I need everyone reading this to understand why. I hate them - but they’re also brilliant. They are, instead, a consummate subversion of what Americans, or at least American producers, think “American” music needs to be in order to get radio play and air time. We need to talk about the lyrics to “Dynamite.” I need the world to know that BTS’s artistry cannot and must not be defined by the lyrics to “Dynamite” - because the lyrics to “Dynamite” aren’t true BTS lyrics, not really. “Dynamite,” however, was reportedly approved by the head of Columbia Records before the band itself ever signed off on the lyrics.Īnd those lyrics. BTS members are all musicians who’ve individually produced and written tracks on their own albums. Written by veteran UK producer David Stewart and former UK pop star Jessica Agombar, “Dynamite”’s production was reverse-engineered from the way the band and its studio BigHit typically operate.
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BTS, the band that changed K-pop, explained